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leah rogers

UNIT 10: LIVE BRIEF

For our UNIT 10 Live Brief, I was set the job role of being the Graphic Designer for the project.

One of my first tasks was to create a logo design for out production company called Reel Life Stories.

I originally came up with a few ideas and narrowed it down to the idea of using a video recorder as a back image. I then progressed my idea and played around using certain images to create the camera reels out of letters and/or images.

These were my original ideas which I expanded on afterwards.

After I had worked on my different ideas, I put my final four completed ideas onto a document and asked the rest of the
team which logo they thought was the best and suited the production company the best.

The overall vote went to this logo: 

logo-transparentI was happy with this as this was also my favourite logo for the company.
After I had made this, I also used Adobe After Effects to create a GIF of the logo.

This GIF was then used as an animation on some of the videos we had edited.

Creating Youtube, Twitter, and Facebook banners:

After the social media team had set up the different social media accounts, the social media accounts did look qutie empty. Because of this I quickly put together some temporary banners to use on the social media pages.

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On the banner, I put on the usernames for our different social medias so that this could be seen on each platform.

Also, to add the the Social Media pages, the camera operators took headshots of everyone in our team. Once they had done this, they sent them over to me and I began to edit them. I turned these photos into a ‘Meet the team’ style image. Each image had their name, job title for the current project, and a short quote that they chose.

These were then added to the Facebook page in an album I created called ‘Meet the team’. These helped to add content and made the page look more full. Screen Shot 2017-02-28 at 11.56.52.png

On February 6th 2016, Our Producer Natasha, the Sound and Camera crew and myself went on a trip to Luton Sixthform College, to try and get some ‘Vox Pop’ clips to add a different style of film to our collection. Before we went, I made some Talent Release forms on Word and got those printed out ready for our Interviewees to be filmed. Once we got to the College,  Natasha and myself approached students at the Sixthform and asked them if they would like to take part in our short filmed interiew. As well as getting people to take part in our interviews, I also conducted the interview by asking the interviewees the questions.

When we was there, I also took some images of the interviews when they was being set up so that these could be posted to our social media pages.

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On February 7th 2016, Jim Hornsby, our client for our ‘Live brief’ came into college for a meeting to find out what we had been up to. Jim also came in with a Iona who was a Social Media Expert. They gave us feedback on how they think the project is going and how we could improve.

Jim mentioned that he loved how the social media was looking but thought that it needed more colour. Taking on this feedback, I then went on to create a brightly coloured background for our logo on the social media pages, and also created a new banner.

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new-fb-banner

The overall look on the social media after these were updated made it look a lot more bright and eyecatching. 

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After I had updated the social medias profile picutres and banners, I began thinking again, as Jim suggested, how I could add more colour and content to the page.

I thought that a great way to add colour to the page, but also make it have more content, was to create a new poster. On this poster, I used two images which I took at Luton Sixthform College, to show on the poster what we are all about.poster 1.jpg

For our project, we also set up a competition which we ran on Facebook. The aim was to set up this competition so that people would like and share our Facebook page with the inticement to win prizes.

On Monday 13th March, myself, Natasha, Joe, Harrison, and Charles went to Luton to gather some prizes. We went round to local businesses and introduced ourselves, In return, a lot of these companies offered us some prizes that we can use to promote our production company.

Once we had all of our prizes together, I designed a poster which we could use on Facebook to advertise the competition (seen below).

Before I got to my final idea, I tried a few different designs and saw what my class mates thought was best, and worked on these till I ended up with the finished poster.

Below is my first drafts: 

poster 3.jpgPOSTER.jpg

Finished poster on Facebook Page: 

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Once our competition was up and running, I designed a square image to go onto our ‘Reel Life Stories’ Instagram account. I did this so our competition was advertised on all platforms to get out competition seen and gain more entries.

Below is the poster on the instagram account which I designed on Adobe Photoshop. 

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Evaluation: 

During this project, I think that I had a good strong impact on the design side of things. Nearly all design pieces and posters were designed by myself. Overall, I am pleased with the way that my logo came out, this did take a while to create but once this was all finished and decided on the final logo. During this project, I learnt new skills, such as how to use Adobe After Effects to create a moving GIF. This was my first time ever making a GIF and I was pleased with how it turned out.

As well as designing the logo, I also designed some posters to advertise our company. I stuck to a consistant house style for all of my design pieces. I used mainly bright colours, bold font, and ‘Helvetica’ font style. I stuck to this house style as It made all my posters look like a similar style and they all look consistant and tidy.

Things that I think did not go as well, was the timings of the competion being launched. As the competition wasnt launched until right near the end of the project, this meant that we didnt have much time for people to enter. This effected me as It was longer until I could post the poster that I designed, and I couldnt complete it when I wanted it done by, as all prizes were not collected in time.

Overall I think think that I had a good input into this project. If I was to do this again, I would try and get more involved in the filming side, just so I could get out of my comfort zone a bit more and try some new things in a proffesional environment. I am pleased with the pieces I created in this project.

DESIGN YOUR FUTURE – EXCEL LONDON

On Tuesday 15th November, as a class we visited the ‘ExCel’ London. They had an event on run by UCAS, this was called ‘Design your future’. Inside the Excel Centre, was a large range of different Universities, who all had a stall where you could visit them, and talk to lecturers and students about the University and see what different courses and opportunities they had.

I found this trip very useful as there were many universities there of whom I hadn’t heard of before, so it was a good opportunity to talk to the experts and see what the uni was like and what their courses had to offer.

I have bought home a wide range of prospectuses from the different universities so that I can continue my research into this from home.

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WHO INFLUENCES YOU?

UNIT 9 – OF GODS AND MEN PROJECT

UAL CREATIVE MEDIA PRODUCTION LEVEL 3 YEAR 2

Here is my final piece for my first project of the second year.

Our theme for this project was ‘ Of Gods and Men ‘ and I decided to make a short film about who influences young people.

UNIT 9 FILM EVALUATION

Unit 9 Of Gods and Men project

Who influences you? 

Overall, I am pleased with my end product.

I have only ever made videos before as a hobby, but I thought to extend my portfolio and to show what I can do, I thought I should make a short film.

To create my film I used two different Adobe programmes. I have used Adobe Premiere pro to create the main base of my film.

I started off with listening to the music with no video clips along side, and adding in small green markers by clicking the button ‘m’ to make small marks on the Premiere Pro timeline so I knew  when the beat changed on the song, (shown below).

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My reason for doing this, was for when I imported all of my video clips, I would know when would be a good time to change the clips in the film so that it all flowed together well.

After I had done this, I imported all of my clips into Premiere Pro and began to insert them onto the timeline. I cropped all the videos to parts that I wanted to show in my film, and started to slot them in.

I had a lot of clips to go through as I imported all of the takes into my Adobe project. My reason for this was because I wanted to keep my video informative, but also didn’t want it to be too formal and come across as boring to the younger generations.

My target audience was predominantly males and females, aged between 16-30. My reason for this being because It is quite an informative video and would appeal to people who are younger more than to people who are aged 30 plus. My reason for this is because I think that as all of the interviewees are aged between 16-18, therefore it will be more appealing to younger people.

Editing my final piece did take me longer than I expected, but because I finished a lot of my pre-production paper work and my filming earlier than I expected, It wasn’t a problem.

I edited my whole film on Adobe Premiere Pro, and once I had edited all my clips together, I then exported my film and imported it into Adobe After Effects. Once I had imported my film into After Effects, I began to add my text in. I chose to stick to ‘Helvetica’ text as this is the text I have consistently used throughout my project.

During my last 15 seconds of my film, I have lots of snippets of people using adjectives to describe their influential person. As these words stick out and have a large impact on the feel of the film, I decided to add in some text to pop up when they say these words. I did this all on After Effects, and used the ‘typewriter’ effect. I thought I would use this effect as it is modern and looks effective with these adjectives.

This below image, is where I am moving the key frames into the correct place. These key frames contain the text which I am adding onto my video and by moving these across, it will make sure that they pop up on the screen at the correct time.

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Overall, I think that I did manage my time well, as I managed to have all of my work completed the day before the deadline.

The reason that my film did take longer to edit was because it took me a while to get use to Premiere Pro again, and to perfect my video.

I am glad that I have now got to use After Effects, as this has widened my range of programmes I can use which will help me in the future with University and future careers.

The part of this project that I enjoyed the most was getting the range of different film types.

From the drone shot, the Bokeh shot and the Interview shots. All of these were new to me, so I really enjoyed trying something new and going out of my comfort zone.

I was really glad that my Bokeh shot worked, as I had never done anything like it before, so I was quite open minded when beginning to film this, as I wasn’t too sure whether it was going to work or not.

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I set up my DSLR Canon 100D Camera on the side of the road on my Joby Gorilla Pod. I used my shorter tripod as I wanted the camera to be close to the ground so it was level with the headlights. bokeh

The way that I did this was setting my camera onto manual focus, and then twisting the focus ring so that the lens was out of focus and the lights looked large and bright.

After I had filmed this, I then went onto filming with a DJI Phantom 3 Drone.

I used this as well as using the still shots as it widened my range of shots and made the video more interesting as it isn’t something you see everyday in small independent films.

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As I am quite creative, my favourite part was all of the filming and editing, whereas my least favourite part was was trying to make sure I had all the correct paper work done.

My reason for this is because I enjoy being on the computer and editing my work and footage that i have collected.

I really like the way that I have a range of different camera angles in my video and different kind of effects. I like this because It makes the video seem more fun and more appealing to the target audience.

One thing that I don’t like is the length of my film. As the studio was only available for a limited time, I wasn’t able to get as much footage as I wanted. Something else that stood in the way of this was the amount of people I physically had to actually interview. I used everyone but two people in my class for my interviews, as some people were not comfortable to be in front of the camera,

Unfortunately because I had all my lighting and everything set up in the college studio, all my footage had to be filmed during college.

If I was to do this again, I would make more of an effort to get extra visitors into the college to use for any interviews that I was doing, and see if I could use people from another class so that I can extend the amount of footage that I have and therefore create a longer film. Another thing that I would do again would be to make sure that I white balance my film clips correctly.

I ended my film on a clip of passing cars in Bokeh style. I did this so that the film slowly ends with the same relaxing feel that the rest of the film has rather than ending it straight away.

My begining scene is a drone scene, this is because it will attract the viewers attention straight away as it is interesting and different.

INTERVIEW FILMING

My main focus of my current project is interviews.

I have set up the college studio with a black backdrop and large spotlight lighting to create a professional looking set ready to film for my short film.

I have chosen to have a black backdrop as I think that It will make my film look more professional and my look for the whole film will be consistent, as I will film everyone with everything in the same position so it looks professional.

I filmed everything on my Canon 100D with my 18-55mm lens.

FILMING WITH DRONE

I have continued filming for my current college project, and I thought that If I get a range of different camera shots and use different equipment I will be able to project to my audience what I can do and to make my short film look more professional.

I have used my friends ‘DJI Phantom 3’ drone to get some more video footage I can use for my film.

As most of my film is filmed in a dark studio and dark environment, I thought it would be best to film using the drone at night time. I flew the drone over a busy city centre to capture the lights and the moving traffic from a bird’s eye view.

I gathered all the footage together after I had filmed what I wanted and chose which bits I would like for my short film. I chose two short snippets which I have cut together to create my opening scene.

As our current topic is ‘Of Gods and Men’ I thought that having the drone footage filmed from above would represent this well.

CREATING BOKEH

I frequently watch Youtube vloggers daily videos and see that they do a type of out of focus lighting video. I have always thought that this is really effective and wanted to have a go at it myself.

I searched online what this type of style of filming is called and I found it is called ‘BOKEH’.

“BOKEH :

  1. the visual quality of the out-of-focus areas of a photographic image, especially as rendered by a particular lens.”

I waited until it was the evening and began trying to film in this ‘Bokeh’ style. For this, I used my Canon 100D camera with an 18-55mm lens.

I set up my camera on my ‘Gorilla Pod’ and set the camera to manual focus. I then made sure that the camera was actually out of focus and the lights in the camera view appeared as bright coloured circles. I set my camera up on the side of a busy road and left it for around 5 minutes to get as much footage as I can.

The footage actually came out looking better than I expected and I have now used It for my end scene of my ‘Of Gods and Men’ video I am creating.

Now that I know how to create this style video I will definitely be using it again.

NOTTINGHAM TRENT UNIVERSITY OPEN DAY

On Saturday 15th October 2016 I attended Nottingham Trent University Open day, I had a look around the University and I loved everything about it. There were a couple of courses I had an interest in at the Uni, but I was only able to attend one.

The talk I went to was for a BA HONS Graphic Design course. The course seemed really interesting and sounded just like something I would love to get involved In and study.As I am studying Digital Media Production, this course links in quite well.

I also had a look around the range of accommodations so that I would have an idea what accommodation I would like to aim for my first year if I was able to get a place on the course.

I had a look around the main part of the city and loved the buzz of Nottingham. Everywhere was busy and everyone had a smile on their faces.

I am now starting my personal statement, ready to upload onto UCAS to hopefully take my application further. I am also working on images and small projects to expand my portfolio  ready for potential interviews.

 

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