For our UNIT 10 Live Brief, I was set the job role of being the Graphic Designer for the project.
One of my first tasks was to create a logo design for out production company called Reel Life Stories.
I originally came up with a few ideas and narrowed it down to the idea of using a video recorder as a back image. I then progressed my idea and played around using certain images to create the camera reels out of letters and/or images.
These were my original ideas which I expanded on afterwards.
After I had worked on my different ideas, I put my final four completed ideas onto a document and asked the rest of the
team which logo they thought was the best and suited the production company the best.
The overall vote went to this logo:
I was happy with this as this was also my favourite logo for the company.
After I had made this, I also used Adobe After Effects to create a GIF of the logo.
This GIF was then used as an animation on some of the videos we had edited.
Creating Youtube, Twitter, and Facebook banners:
After the social media team had set up the different social media accounts, the social media accounts did look qutie empty. Because of this I quickly put together some temporary banners to use on the social media pages.
On the banner, I put on the usernames for our different social medias so that this could be seen on each platform.
Also, to add the the Social Media pages, the camera operators took headshots of everyone in our team. Once they had done this, they sent them over to me and I began to edit them. I turned these photos into a ‘Meet the team’ style image. Each image had their name, job title for the current project, and a short quote that they chose.
These were then added to the Facebook page in an album I created called ‘Meet the team’. These helped to add content and made the page look more full.
On February 6th 2016, Our Producer Natasha, the Sound and Camera crew and myself went on a trip to Luton Sixthform College, to try and get some ‘Vox Pop’ clips to add a different style of film to our collection. Before we went, I made some Talent Release forms on Word and got those printed out ready for our Interviewees to be filmed. Once we got to the College, Natasha and myself approached students at the Sixthform and asked them if they would like to take part in our short filmed interiew. As well as getting people to take part in our interviews, I also conducted the interview by asking the interviewees the questions.
When we was there, I also took some images of the interviews when they was being set up so that these could be posted to our social media pages.
On February 7th 2016, Jim Hornsby, our client for our ‘Live brief’ came into college for a meeting to find out what we had been up to. Jim also came in with a Iona who was a Social Media Expert. They gave us feedback on how they think the project is going and how we could improve.
Jim mentioned that he loved how the social media was looking but thought that it needed more colour. Taking on this feedback, I then went on to create a brightly coloured background for our logo on the social media pages, and also created a new banner.
The overall look on the social media after these were updated made it look a lot more bright and eyecatching.
After I had updated the social medias profile picutres and banners, I began thinking again, as Jim suggested, how I could add more colour and content to the page.
I thought that a great way to add colour to the page, but also make it have more content, was to create a new poster. On this poster, I used two images which I took at Luton Sixthform College, to show on the poster what we are all about.
For our project, we also set up a competition which we ran on Facebook. The aim was to set up this competition so that people would like and share our Facebook page with the inticement to win prizes.
On Monday 13th March, myself, Natasha, Joe, Harrison, and Charles went to Luton to gather some prizes. We went round to local businesses and introduced ourselves, In return, a lot of these companies offered us some prizes that we can use to promote our production company.
Once we had all of our prizes together, I designed a poster which we could use on Facebook to advertise the competition (seen below).
Before I got to my final idea, I tried a few different designs and saw what my class mates thought was best, and worked on these till I ended up with the finished poster.
Below is my first drafts:
Finished poster on Facebook Page:
Once our competition was up and running, I designed a square image to go onto our ‘Reel Life Stories’ Instagram account. I did this so our competition was advertised on all platforms to get out competition seen and gain more entries.
Below is the poster on the instagram account which I designed on Adobe Photoshop.
During this project, I think that I had a good strong impact on the design side of things. Nearly all design pieces and posters were designed by myself. Overall, I am pleased with the way that my logo came out, this did take a while to create but once this was all finished and decided on the final logo. During this project, I learnt new skills, such as how to use Adobe After Effects to create a moving GIF. This was my first time ever making a GIF and I was pleased with how it turned out.
As well as designing the logo, I also designed some posters to advertise our company. I stuck to a consistant house style for all of my design pieces. I used mainly bright colours, bold font, and ‘Helvetica’ font style. I stuck to this house style as It made all my posters look like a similar style and they all look consistant and tidy.
Things that I think did not go as well, was the timings of the competion being launched. As the competition wasnt launched until right near the end of the project, this meant that we didnt have much time for people to enter. This effected me as It was longer until I could post the poster that I designed, and I couldnt complete it when I wanted it done by, as all prizes were not collected in time.
Overall I think think that I had a good input into this project. If I was to do this again, I would try and get more involved in the filming side, just so I could get out of my comfort zone a bit more and try some new things in a proffesional environment. I am pleased with the pieces I created in this project.